Sponsorship in esports: a rising trend in Spain
Wednesday, 19 July 2023
by Juan Carlos Navarro
Sponsorship in esports in Spain has experienced a significant increase in recent years. Electronic sporting events have become an attractive platform for brands and companies, attracting their investment. Social media plays an important role in sponsor visibility, harnessing the power of digital marketing. Furthermore, the economic impact of sponsorships in esports is notable, with large
- Published in Esports Marketing
Step-by-step guide to creating digital marketing strategies
Friday, 19 May 2023
by Juan Carlos Navarro
Digital marketing is a fundamental tool to promote and position your business in the digital environment. To create an effective strategy, it is necessary to define clear objectives, identify your target audience and use appropriate communication channels. Additionally, you must take into account the use of SEO, social networks, email marketing and paid media. Tools
- Published in Marketing Strategies, Thought
What is the marketing mix: the keys to a successful strategy
Wednesday, 19 April 2023
by Juan Carlos Navarro
The marketing mix is a fundamental strategy for companies. It is based on the analysis of four key variables: product, price, distribution and promotion. These variables are essential for setting business goals and objectives, as well as implementing effective marketing tactics. Regarding the product, its features, benefits and differentiation must be considered. Price reflects the
- Published in Marketing Strategies
Inbound Marketing: Attracting and retaining customers through non-intrusive strategies
Thursday, 19 January 2023
by Juan Carlos Navarro
Inbound Marketing is a methodology that combines non-intrusive marketing and advertising strategies to attract and retain customers. It focuses on the creation of relevant content and the use of tools such as social networks and SEO. Through different stages, it seeks to attract prospects, convert them into leads and close sales, all using automation and
- Published in Marketing Strategies