Psychological Price. How to influence the consumer’s mind
Monday, 30 October 2023
by Juan Carlos Navarro
Psychological pricing is a strategy used in marketing to influence consumer behaviour. They are based on consumer psychology and seek to take advantage of their emotional responses to increase sales. There are different types of psychological prices, such as round and non-whole prices, regular prices and prestige prices. These strategies are applied in various industries,
- Published in Marketing Strategies
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Step-by-step guide to creating digital marketing strategies
Friday, 19 May 2023
by Juan Carlos Navarro
Digital marketing is a fundamental tool to promote and position your business in the digital environment. To create an effective strategy, it is necessary to define clear objectives, identify your target audience and use appropriate communication channels. Additionally, you must take into account the use of SEO, social networks, email marketing and paid media. Tools
- Published in Marketing Strategies, Thought
What is the marketing mix: the keys to a successful strategy
Wednesday, 19 April 2023
by Juan Carlos Navarro
The marketing mix is a fundamental strategy for companies. It is based on the analysis of four key variables: product, price, distribution and promotion. These variables are essential for setting business goals and objectives, as well as implementing effective marketing tactics. Regarding the product, its features, benefits and differentiation must be considered. Price reflects the
- Published in Marketing Strategies
Inbound Marketing: Attracting and retaining customers through non-intrusive strategies
Thursday, 19 January 2023
by Juan Carlos Navarro
Inbound Marketing is a methodology that combines non-intrusive marketing and advertising strategies to attract and retain customers. It focuses on the creation of relevant content and the use of tools such as social networks and SEO. Through different stages, it seeks to attract prospects, convert them into leads and close sales, all using automation and
- Published in Marketing Strategies
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