Conversion Rate Optimization, what it is and how to implement it.
Friday, 29 April 2022
by Juan Carlos Navarro
Today, marketers focus their efforts on driving traffic to websites to generate well-qualified leads. From there, it is the sales reps who take responsibility for turning those opportunities into business for the company. However, this whole process only represents half of the work that needs to be done. Getting more traffic from existing leads instead
- Published in Experiential Marketing
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Conversion Rate
Net Promoter Score, understanding customer loyalty
Monday, 14 January 2019
by Juan Carlos Navarro
Net Promoter Score is a tool that allows us to measure the loyalty of our clients through recommendations. Thanks to Social Networks, a praise or even a complaint can spread at a high speed and to be able to react and be up to the task as a company in this circumstance is necessary to
- Published in Experiential Marketing