Experience marketing. Creating emotional bonds with your clients
Monday, 05 February 2024
by Juan Carlos Navarro
Experience marketing is a key strategy in today’s world. It seeks to create emotional bonds with consumers through positive and memorable experiences. In this article, I want to present the impact of experiential marketing on marketing strategies, strategies to generate emotional experiences, the use of technology, the relationship with innovation, brand differentiation and future trends.
- Published in Experiential Marketing
Olfactory marketing: How to boost your sales through the sense of smell
Monday, 08 January 2024
by Juan Carlos Navarro
Olfactory marketing is a strategy that uses the sense of smell to generate an emotional connection with consumers. Through specific aromas, the aim is to improve the perception of a brand and increase customer loyalty. This technique is based on the idea that smell is one of the most emotionally powerful senses and can evoke
- Published in Experiential Marketing
Conversion Rate Optimization, what it is and how to implement it.
Friday, 29 April 2022
by Juan Carlos Navarro
Today, marketers focus their efforts on driving traffic to websites to generate well-qualified leads. From there, it is the sales reps who take responsibility for turning those opportunities into business for the company. However, this whole process only represents half of the work that needs to be done. Getting more traffic from existing leads instead
- Published in Experiential Marketing
Tagged under:
Conversion Rate
Net Promoter Score, understanding customer loyalty
Monday, 14 January 2019
by Juan Carlos Navarro
Net Promoter Score is a tool that allows us to measure the loyalty of our clients through recommendations. Thanks to Social Networks, a praise or even a complaint can spread at a high speed and to be able to react and be up to the task as a company in this circumstance is necessary to
- Published in Experiential Marketing