The era of the connected customer: Marketing strategies in new markets
Monday, 13 November 2023
by Juan Carlos Navarro
The era of the connected customer has transformed the way companies approach their marketing strategies. Adapting to the needs and preferences of connected customers is crucial to being competitive in this environment. This involves personalizing strategies, using data to better understand customers, and leveraging artificial intelligence tools in marketing. Furthermore, innovation and customer relationship management
- Published in Market Insights
Discover who the early adopters are and how to identify them
Monday, 06 November 2023
by Juan Carlos Navarro
Early adopters are key consumers in the launch and development of new products or services. They are innovative people, willing to test and adopt technologies or products before anyone else. Their influence and power of recommendation make them a strategic objective for companies. In this article, we will explore what early adopters are, their characteristics
- Published in Market Insights
Psychological Price. How to influence the consumer’s mind
Monday, 30 October 2023
by Juan Carlos Navarro
Psychological pricing is a strategy used in marketing to influence consumer behaviour. They are based on consumer psychology and seek to take advantage of their emotional responses to increase sales. There are different types of psychological prices, such as round and non-whole prices, regular prices and prestige prices. These strategies are applied in various industries,
- Published in Marketing Strategies
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Marketing Plan
Buyer persona: the key to knowing your target customer
Tuesday, 19 September 2023
by Juan Carlos Navarro
A buyer persona is a fictitious profile that represents your ideal client. Knowing your buyer persona is essential to understanding their needs and preferences. It allows you to define effective marketing strategies, personalize your messages and content, and identify market opportunities. To identify your buyer persona, it is important to collect and analyze demographic data,
- Published in Market Insights