The first thing that we must take into account in an esports club is that an organization of this nature cannot live only on the prizes it obtains as a result of its participation in professional competitions. Therefore, it must prepare a complete catalogue of products and services that enable sufficient sources of income to

The marketing department of an esports club assumes a vitally important responsibility since every step that is taken must be well taken care of and the direction taken by the strategy designed by this department to offer the market an image consistent with the objectives that the club intends to pursue. There are many initiatives