Sponsorship in esports: a rising trend in Spain
Wednesday, 19 July 2023
by Juan Carlos Navarro
Sponsorship in esports in Spain has experienced a significant increase in recent years. Electronic sporting events have become an attractive platform for brands and companies, attracting their investment. Social media plays an important role in sponsor visibility, harnessing the power of digital marketing. Furthermore, the economic impact of sponsorships in esports is notable, with large
- Published in Esports Marketing
Business opportunities for an Esports company. Sponsorship
Monday, 20 July 2020
by Juan Carlos Navarro
The first thing that we must take into account in an esports club is that an organization of this nature cannot live only on the prizes it obtains as a result of its participation in professional competitions. Therefore, it must prepare a complete catalogue of products and services that enable sufficient sources of income to
- Published in Esports Marketing
Essential Marketing Strategies for an Esports Club
Tuesday, 14 July 2020
by Juan Carlos Navarro
The marketing department of an esports club assumes a vitally important responsibility since every step that is taken must be well taken care of and the direction taken by the strategy designed by this department to offer the market an image consistent with the objectives that the club intends to pursue. There are many initiatives
- Published in Esports Marketing
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