Sports sponsorship: Keys to success in sports marketing
Monday, 20 November 2023
by Juan Carlos Navarro
Sports sponsorship is a marketing strategy that consists of associating a brand, sporting event or athlete to increase the visibility and recognition of the brand. It offers various benefits such as generating positive associations, building consumer loyalty, improving brand image and generating business opportunities. It also plays an important role in grassroots sports and promoting
- Published in Sports Marketing
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Sponsorship
Sponsorship in esports: a rising trend in Spain
Wednesday, 19 July 2023
by Juan Carlos Navarro
Sponsorship in esports in Spain has experienced a significant increase in recent years. Electronic sporting events have become an attractive platform for brands and companies, attracting their investment. Social media plays an important role in sponsor visibility, harnessing the power of digital marketing. Furthermore, the economic impact of sponsorships in esports is notable, with large
- Published in Esports Marketing
Business opportunities for an Esports company. Sponsorship
Monday, 20 July 2020
by Juan Carlos Navarro
The first thing that we must take into account in an esports club is that an organization of this nature cannot live only on the prizes it obtains as a result of its participation in professional competitions. Therefore, it must prepare a complete catalogue of products and services that enable sufficient sources of income to
- Published in Esports Marketing