Psychological Price. How to influence the consumer’s mind
Monday, 30 October 2023
by Juan Carlos Navarro
Psychological pricing is a strategy used in marketing to influence consumer behaviour. They are based on consumer psychology and seek to take advantage of their emotional responses to increase sales. There are different types of psychological prices, such as round and non-whole prices, regular prices and prestige prices. These strategies are applied in various industries,
- Published in Marketing Strategies
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Marketing Plan
How to make a good Marketing Plan
Sunday, 31 May 2020
by Juan Carlos Navarro
The marketing plan is undoubtedly the essential document that will mark the steps that, for a defined period, usually one year, a company must follow to efficiently position its brand, its products and / or services in the markets in those who want to operate. The marketing plan allows us to analyze the current situation
- Published in Marketing Strategies
Tagged under:
Marketing Plan