The concept of market insights is about going beyond the mere traditional market study that has been done regularly. What you are looking for is the reason for the consumer’s purchase decision. In other words, market understanding tries to find answers to identify what really moves the consumer, what motivates him when he makes a purchase decision.
This does not mean that traditional market research tools are no longer useful. They will always give us good information about the competition, potential customers and leads, promotion possibilities, etc. that we can use to design the strategic marketing plan. But they must be updated to adapt to the possibilities that information technologies provide.
And it is that in a society marked by new technologies and social media networks, the information that a company or brand can get from its potential customers is so valuable that it is necessary to use solutions that allow reaching a level of knowledge really deep in order to provide products and services that really meet market expectations.