The figure of the Micro influencer and its relationship with brands

The figure of what we know as influencers has grown rapidly and, although some begin to question its relevance in the future, marketing experts continue to contrast the benefits it reports to the brands they represent to publicize their benefits to a broad and delivered audience a priori to their referents. We all know the

Marketing automation benefits: Engagement

The Modern Marketing era is driven by consumers that have more and more experience and expertise in traditional marketing techniques. This situation, added to the fact that consumers are less responsive to uninvited commercial contact and to the fact that they are increasingly making exclusive use of digital channels, has resulted in a difficulty in