Learn why esports marketing is a growing industry and how you can get involved. Find out what makes an event, team, or player popular in the esports world with this esports marketing guide.

Esports are undergoing a strong transformation and brands are aware that they must participate in this evolution knowing that the return on their investment may not be immediate. To position themselves properly, companies must find out how to satisfy the needs of each of the parties involved in the esports sector, especially concerning sponsorship, since entities, competitions and consumers present differentiated expectations in a very well-integrated environment.

The future of esports is bright and with its consolidation in society, the time has come for marketers to step into a sector full of opportunities. Brands, endemic or not, need new business models that allow them to connect with a demanding and peculiar consumer market.