English 
Español 
Entry strategies in emerging markets
Monday, 08 July 2024
Emerging markets possess many of the characteristics of developed markets but still do not meet their standards. Without a doubt, these markets represent a great opportunity to strengthen the growth and expansion of companies and brands since they offer better returns on investment due to their rapid growth. However, they also imply challenges and risks
- Published in Markets
Strategies to address the luxury market in different regions
Monday, 17 June 2024
The luxury market has shown a remarkable ability to adapt and has experienced constant growth globally. Trends dictate that this growth will continue over the next few years, with Asian countries continuing to lead the demand for luxury goods and services. This growth is driven by consumer interest in acquiring exclusive experiences and products, as well as the increase in purchasing power in various
- Published in Markets
How to develop a good Internationalisation Plan
Sunday, 31 May 2020
In a globalized economy such as today’s internationalization, it has become almost an obligation rather than an option. With so many ups and downs in the growth rates of the different countries of the world, market diversification is a highly recommended strategy to guarantee the survival of a company in the medium and long term.
- Published in Markets