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Artificial Intelligence (AI) can help businesses predict consumer behavior in various ways. For example, AI can examine past purchase histories to determine which products or services would be more successful in the near future. Algorithms can also be used to answer common questions about products, allowing them to gain more insight into the behaviour of their potential customers. Additionally, AI is also used to track customer satisfaction levels through reviews and surveys, allowing businesses to improve their quality and service.
How to use Generative AI in marketing strategies
Tuesday, 03 February 2026
For CMOs, senior marketing managers, or agencies handling large accounts, the question is no longer what is generative AI or whether to use it. That debate is behind us. The real strategic question is: How can generative AI be integrated as a sustainable competitive advantage without undermining brand, strategic coherence, or human judgment? This article deliberately avoids commonplace explanations.
- Published in Artificial Intelligence
The impact of artificial intelligence on market trend research
Friday, 05 July 2024
Artificial intelligence (AI) is revolutionizing numerous fields within the business environment, and market trend research is no exception. And yes, I’m talking specifically about trends because, with its ability to analyze large volumes of data and generate detailed and precise insights, AI has transformed the way companies understand and respond to market dynamics. In this
- Published in Market Insights
AI assistants: The revolution in information search
Monday, 24 June 2024
Artificial intelligence (AI) is redefining the way we access and process information online. AI assistants like OpenAI’s ChatGPT and Google Gemini are at the forefront of this revolution, offering advanced functionality that improves efficiency and accuracy in the search results pipeline. In this article, I want to show how these assistants have an impact on
- Published in Artificial Intelligence
How Artificial Intelligence is transforming Marketing.
Tuesday, 10 January 2023
Artificial intelligence (AI) is a field of computer science that seeks to create machines capable of performing intelligent tasks. This means that machines designed to operate with AI can mimic human behavior to carry out a wide variety of activities, such as facial recognition, autonomous vehicle handling, and natural language processing. It’s important to note
- Published in Artificial Intelligence