Publicidad en redes sociales

Advertising on social networks. Guide to designing an effective strategy

Advertising on social networks is an effective strategy to reach your target audience. In this article, you will learn how to run campaigns on different platforms such as Instagram, Facebook, LinkedIn and X (Twitter). You will learn how to select the right platform, define objectives, segment your audience, create engaging content, and choose the right
SEO búsquedas por voz

SEO techniques to optimize the website for voice searches

Voice search has become popular due to digital assistants like Siri, Cortana, Alexa, Google Assistant, and Bixby. Users find it convenient to search by speaking instead of typing. Voice search uses longer questions, with prepositions and articles. Additionally, it is primarily done on mobile devices. To optimize SEO for voice searches, it is important to
  • Published in SEO

Sports sponsorship: Keys to success in sports marketing

Sports sponsorship is a marketing strategy that consists of associating a brand, sporting event or athlete to increase the visibility and recognition of the brand. It offers various benefits such as generating positive associations, building consumer loyalty, improving brand image and generating business opportunities. It also plays an important role in grassroots sports and promoting
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La era del cliente conectado

The era of the connected customer: Marketing strategies in new markets

The era of the connected customer has transformed the way companies approach their marketing strategies. Adapting to the needs and preferences of connected customers is crucial to being competitive in this environment. This involves personalizing strategies, using data to better understand customers, and leveraging artificial intelligence tools in marketing. Furthermore, innovation and customer relationship management