Monday, 20 July 2020 by Juan Carlos Navarro
The first thing that we must take into account in an esports club is that an organization of this nature cannot live only on the prizes it obtains as a result of its participation in professional competitions. Therefore, it must prepare a complete catalogue of products and services that enable sufficient sources of income to
Tuesday, 14 July 2020 by Juan Carlos Navarro
The marketing department of an esports club assumes a vitally important responsibility since every step that is taken must be well taken care of and the direction taken by the strategy designed by this department to offer the market an image consistent with the objectives that the club intends to pursue. There are many initiatives
In a globalized economy such as today’s internationalization, it has become almost an obligation rather than an option. With so many ups and downs in the growth rates of the different countries of the world, market diversification is a highly recommended strategy to guarantee the survival of a company in the medium and long term.
The marketing plan is undoubtedly the essential document that will mark the steps that, for a defined period, usually one year, a company must follow to efficiently position its brand, its products and / or services in the markets in those who want to operate. The marketing plan allows us to analyze the current situation
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