Advertising on social networks. Guide to designing an effective strategy
Monday, 04 December 2023
by Juan Carlos Navarro
Advertising on social networks is an effective strategy to reach your target audience. In this article, you will learn how to run campaigns on different platforms such as Instagram, Facebook, LinkedIn and X (Twitter). You will learn how to select the right platform, define objectives, segment your audience, create engaging content, and choose the right
- Published in Advertising
SEO techniques to optimize the website for voice searches
Monday, 27 November 2023
by Juan Carlos Navarro
Voice search has become popular due to digital assistants like Siri, Cortana, Alexa, Google Assistant, and Bixby. Users find it convenient to search by speaking instead of typing. Voice search uses longer questions, with prepositions and articles. Additionally, it is primarily done on mobile devices. To optimize SEO for voice searches, it is important to
- Published in SEO
Sports sponsorship: Keys to success in sports marketing
Monday, 20 November 2023
by Juan Carlos Navarro
Sports sponsorship is a marketing strategy that consists of associating a brand, sporting event or athlete to increase the visibility and recognition of the brand. It offers various benefits such as generating positive associations, building consumer loyalty, improving brand image and generating business opportunities. It also plays an important role in grassroots sports and promoting
- Published in Sports Marketing
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Sponsorship
The era of the connected customer: Marketing strategies in new markets
Monday, 13 November 2023
by Juan Carlos Navarro
The era of the connected customer has transformed the way companies approach their marketing strategies. Adapting to the needs and preferences of connected customers is crucial to being competitive in this environment. This involves personalizing strategies, using data to better understand customers, and leveraging artificial intelligence tools in marketing. Furthermore, innovation and customer relationship management
- Published in Market Insights