How to create a good content marketing strategy
Monday, 26 February 2024
by Juan Carlos Navarro
At the heart of any successful marketing plan, we always find a meticulously designed content marketing strategy. This strategy encompasses detailed planning, creation, distribution and meticulous analysis of content, to achieve and exceed established marketing objectives. A critical initial step involves identifying and deeply understanding the Buyer Persona, which guides the personalization of strategy and
- Published in SEO
Generative Artificial Intelligence: Impact on Content Creation
Monday, 19 February 2024
by Juan Carlos Navarro
Generative AI focuses on creating unique content from existing data. And precisely by diving into existing data, this revolutionary technology uses advanced algorithms and neural networks to not only learn from text and images but also to bring completely new content to life. The past few years have seen extraordinary advancements in this area, and
- Published in Artificial Intelligence
What is thin content and why you should avoid it in your SEO strategy
Monday, 12 February 2024
by Juan Carlos Navarro
Thin content is a type of low-quality web content with no value for users. Google penalizes this type of content, which affects SEO positioning. There are different types of thin content, such as duplicate content, auto-generated content, low-quality door and affiliate pages. To detect this, tools such as Google Search Console and manual audits can
- Published in SEO
Experience marketing. Creating emotional bonds with your clients
Monday, 05 February 2024
by Juan Carlos Navarro
Experience marketing is a key strategy in today’s world. It seeks to create emotional bonds with consumers through positive and memorable experiences. In this article, I want to present the impact of experiential marketing on marketing strategies, strategies to generate emotional experiences, the use of technology, the relationship with innovation, brand differentiation and future trends.
- Published in Experiential Marketing