Artificial Intelligence in marketing

How Artificial Intelligence is transforming Marketing.

Artificial intelligence (AI) is a field of computer science that seeks to create machines capable of performing intelligent tasks. This means that machines designed to operate with AI can mimic human behavior to carry out a wide variety of activities, such as facial recognition, autonomous vehicle handling, and natural language processing. It’s important to note
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Pricing Strategy

How to design a good pricing strategy?

Correctly establishing the price of products and services is one of the most complex tasks that any marketer faces. The ability of the company to generate income and obtain a good return will largely depend on a good price structure. Fortunately, those of us who are dedicated to marketing have a multitude of pricing models
Conversion Rate Optimization CRO

Conversion Rate Optimization, what it is and how to implement it.

Today, marketers focus their efforts on driving traffic to websites to generate well-qualified leads. From there, it is the sales reps who take responsibility for turning those opportunities into business for the company. However, this whole process only represents half of the work that needs to be done. Getting more traffic from existing leads instead
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Effective SEO Strategy

Tips for designing an effective SEO strategy.

First of all, we must bear in mind that Google’s page number two is a no man’s land since there will be few potential customers who will dive into the second batch of search results. No-man’s-land does not receive traffic, does not provide conversions, and therefore there is always a feeling that something is wrong
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