How to create a good content marketing strategy
Monday, 26 February 2024
by Juan Carlos Navarro
At the heart of any successful marketing plan, we always find a meticulously designed content marketing strategy. This strategy encompasses detailed planning, creation, distribution and meticulous analysis of content, to achieve and exceed established marketing objectives. A critical initial step involves identifying and deeply understanding the Buyer Persona, which guides the personalization of strategy and
- Published in SEO
What is thin content and why you should avoid it in your SEO strategy
Monday, 12 February 2024
by Juan Carlos Navarro
Thin content is a type of low-quality web content with no value for users. Google penalizes this type of content, which affects SEO positioning. There are different types of thin content, such as duplicate content, auto-generated content, low-quality door and affiliate pages. To detect this, tools such as Google Search Console and manual audits can
- Published in SEO
SEO techniques to optimize the website for voice searches
Monday, 27 November 2023
by Juan Carlos Navarro
Voice search has become popular due to digital assistants like Siri, Cortana, Alexa, Google Assistant, and Bixby. Users find it convenient to search by speaking instead of typing. Voice search uses longer questions, with prepositions and articles. Additionally, it is primarily done on mobile devices. To optimize SEO for voice searches, it is important to
- Published in SEO
Tips for designing an effective SEO strategy.
Tuesday, 21 December 2021
by Juan Carlos Navarro
First of all, we must bear in mind that Google’s page number two is a no man’s land since there will be few potential customers who will dive into the second batch of search results. No-man’s-land does not receive traffic, does not provide conversions, and therefore there is always a feeling that something is wrong
- Published in SEO