Programmatic Advertising: Efficiency and Guaranteed Results
Monday, 15 January 2024
by Juan Carlos Navarro
Programmatic advertising is an effective and efficient strategy for buying and selling online advertising space. It allows you to segment and personalize the message to reach the target audience precisely. In addition, optimize the budget and maximize the results of the campaigns. Learn in detail how this powerful tool works, the advantages it offers and
- Published in Advertising
Advertising on social networks. Guide to designing an effective strategy
Monday, 04 December 2023
by Juan Carlos Navarro
Advertising on social networks is an effective strategy to reach your target audience. In this article, you will learn how to run campaigns on different platforms such as Instagram, Facebook, LinkedIn and X (Twitter). You will learn how to select the right platform, define objectives, segment your audience, create engaging content, and choose the right
- Published in Advertising
How to increase the CTR of your content
Sunday, 08 September 2019
by Juan Carlos Navarro
You have just written and published new content related to your brand, whether in a blog post, a video, an online manual, a new page on your website, etc. The next logical step is to spread this new content and share it on social networks, in your next email marketing campaign, all to reach the
- Published in Advertising