MarketinLife is a consulting firm that operates in the field of marketing and business development in order to provide organizations with the tools necessary to adequately position their respective brands and products using the latest marketing trends.
In order to adequately respond to the markets’ demand, MarketinLife uses an exclusive work methodology based on encouraging innovation, a precise and constant form of applied innovation, which contributes towards transforming any company’s positioning in the market from being a vital necessity to being a true differential value.
Traditional market research does not always lead to real knowledge of the markets. More exhaustive analysis must be carried out to aid a better understanding of the needs that consumers do not readily reveal and thus gain greater influence over their behaviour.
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Consumer habits change with increasing speed and, for this reason, organisations need to look beyond the traditional indicators to achieve a substantial improvement in the quality of customer service and consequently, customer satisfaction.
In a global economy, markets often provide new business opportunities that organisations are not able to identify or even to address because they have become immersed in the processes that affect their day-to-day running.
The consumer has more and more experience and expertise in traditional marketing techniques. This situation has resulted in a difficulty in obtaining a significant business value via the traditional marketing methods.