The figure of what we know as influencers have increased and, although some begin to question its relevance in the future, marketing experts continue to contrast the benefits it reports to the brands they represent to publicize their benefits to a broad and delivered audience a priori to their referents. We all know the significant

A brand that can be trusted is priceless. Reaching this stage is not an easy task but if we draw the appropriate steps for each ladder we will be able to build a relationship model that facilitates brand recognition according to our expectations as a company. There are no shortcuts in this purpose. We must