What is Edge AI: The artificial intelligence revolution outside the cloud
Monday, 29 January 2024
by Juan Carlos Navarro
Edge AI is an emerging technology in the field of artificial intelligence. It allows devices to process and analyze data autonomously and in real-time, without depending on a constant connection to the cloud. Use local devices such as wearables, mobile phones, cameras, IoT sensors or Edge servers. It is applied in different sectors such as
- Published in Artificial Intelligence
PESTEL Analysis: Tool to understand the business environment
Tuesday, 23 January 2024
by Juan Carlos Navarro
PESTEL analysis is a business tool that helps understand the environmental factors that affect companies. It focuses on political, economic, sociocultural, technological, ecological and legal aspects. This analysis is crucial to developing successful strategies and anticipating possible risks. In this article, we will explore what PESTEL analysis is, how it is performed, examples of its
- Published in Market Insights
Programmatic Advertising: Efficiency and Guaranteed Results
Monday, 15 January 2024
by Juan Carlos Navarro
Programmatic advertising is an effective and efficient strategy for buying and selling online advertising space. It allows you to segment and personalize the message to reach the target audience precisely. In addition, optimize the budget and maximize the results of the campaigns. Learn in detail how this powerful tool works, the advantages it offers and
- Published in Advertising
Olfactory marketing: How to boost your sales through the sense of smell
Monday, 08 January 2024
by Juan Carlos Navarro
Olfactory marketing is a strategy that uses the sense of smell to generate an emotional connection with consumers. Through specific aromas, the aim is to improve the perception of a brand and increase customer loyalty. This technique is based on the idea that smell is one of the most emotionally powerful senses and can evoke
- Published in Experiential Marketing