Olfactory marketing is a strategy that uses the sense of smell to generate an emotional connection with consumers. Through specific aromas, the aim is to improve the perception of a brand and increase customer loyalty. This technique is based on the idea that smell is one of the most emotionally powerful senses and can evoke memories and emotions. It is applied both in physical establishments, such as stores and restaurants and in digital marketing. Its success lies in creating a complete sensory experience that generates positive and lasting emotions.<\/p>\n\n\n\n