In a globalized economy such as today’s internationalization, it has become almost an obligation rather than an option. With so many ups and downs in the growth rates of the different countries of the world, market diversification is a highly recommended strategy to guarantee the survival of a company in the medium and long term.<\/p>\n\n\n\n
As with a strategic marketing plan, the internationalization plan must take into account the issues that affect the daily operations of the company, and for this reason, we must first trace the context of such activities to establish a point effective and reasonable starting.<\/p>\n\n\n\n
And precisely that starting point is the strategic marketing plan that we have prepared for the company and that draws the starting line of the internationalization plan itself. In order not to repeat the same steps, I would like to refer to the article published on this same blog in which I explain how to develop a marketing plan. In this way, I can now focus on the following phases, which are what will define the elements on which the internationalization plan will be based.<\/p>\n\n\n\n