The figure of what we know as influencers have increased and, although some begin to question its relevance in the future, marketing experts continue to contrast the benefits it reports to the brands they represent to publicize their benefits to a broad and delivered audience a priori to their referents.<\/p>\n\n\n\n
We all know the significant influencers and how they manage their reputation always to offer the best of themselves to their fans, but in this article, we want to stop at a figure that is emerging with great force, and that will undoubtedly reign in some way in the hearts of their fans and brands. We refer to the micro-influencers.<\/p>\n\n\n\n
And while the influencers are people who have large numbers of followers and are capable of promoting almost any product or service, the figure of the micro-influencers is that of a person who has between 1,000 and 50,000 followers and specializes in a sector or activity, for example, travel, technology, sport, fashion, video games, etc. That is, they are niche figures that move appropriate content.<\/p>\n\n\n\n
The micro-influencers establish a very close relationship with their fans because they can retain their followers with content that brings a high added value to their mass of \u201cfollowers\u201d. Hence, the degree of interaction they cause is perhaps higher than what they can to reach a great figure that publishes topics not always of interest to everyone.<\/p>\n\n\n\n