corporate blog<\/a>, are you directing traffic to these channels, but does that increase in traffic really have a positive effect on the SEO of your website and your blog?<\/p>\n\n\n\nThe answer is complicated, but we can conclude that, from a social media point of view, sharing content on these channels is indicating to the search engines that the content of the website or blog is reliable and also shows which keywords are the ones that you should index in the SERP (Search Engine Results Page), that is, you are giving credibility to that content and are somehow sorting it to show it in a specific position in the search results.<\/p>\n\n\n\n
There are several studies that examine CTRs in search results. Using information from Google Search Console, these analyzes determine that when the first position in the ranking has reached the click-through ratio is 56% and when it descends to less visible positions even within the first page of results that rate becomes 0%<\/p>\n\n\n\n
But this does not mean that Google, or any other search engine, improves the ranking of your content just because it has a high CTR.<\/p>\n\n\n\n
Consider now another example, and it is the one that allows us to analyze CTRs that come from an external reference site. A company publishes an article that positions a certain number of keywords very well, links to its content from other reference websites. As a consequence, the level of visits to its website increases significantly.<\/p>\n\n\n\n
But does that increase in traffic has a direct impact on the positioning of the keywords of the article in the search engines? Unfortunately, we do not have enough data to give an accurate and reliable answer to that question.<\/p>\n\n\n\n
<\/span>How to improve CTR?<\/span><\/h2>\n\n\n\nRegardless of whether the increase in traffic influences how search engines position your content on the results pages, there are countless reasons to boost your CTR through your means and resources.<\/p>\n\n\n\n
On the one hand, specialized content that reaches an appropriate audience can provide potential customers and consequently, sales opportunities.<\/p>\n\n\n\n
On the other hand, getting more clicks on your content when it is shared on social media and networks will help you increase the organic reach, which will help make that content more likely to be seen and, as a consequence, there will be many more eyes posts on your brand.<\/p>\n\n\n\n
Here are a series of tips to increase CTR in an organic way:<\/p>\n\n\n\n
<\/span>1.- Conduct a keyword research – keyword research<\/span><\/h3>\n\n\n\nFocus on creating content that will attract qualified traffic to your website or blog, and do so through previous keyword research.<\/p>\n\n\n\n
This keyword research is important for two reasons:<\/p>\n\n\n\n
- It will allow you to concentrate your efforts on appropriate content for the purposes of your website or blog.<\/li>
- It will help you improve your ranking in the queries that are made in organic searches.<\/li><\/ul>\n\n\n\n
For example, if you want to position in the search engine rankings a topic related to healthy eating, you will have to elaborate the content thinking about how you are going to improve your visibility in the various search engines to reach a relevance that gives you clicks and visits.<\/p>\n\n\n\n
To do this, you must keep in mind that there are three different ways of channelling those contents, one in the top or upper level, another in the middle level and one in the low level. An effective way to identify each of these levels of channelling would be through the following example:<\/p>\n\n\n\n