First of all, we must bear in mind that Google’s page number two is a no man’s land since there will be few potential customers who will dive into the second batch of search results. No-man’s-land does not receive traffic, does not provide conversions, and therefore there is always a feeling that something is wrong with the SEO strategy.
With the notable increase in the production and consumption of content, SEO must be based on a solid foundation that allows it to achieve reasonable conversion objectives, taking into account that a large part of said content lacks the necessary quality to achieve significant notoriety.
These are some of the ideas that can contribute to establishing a good SEO plan
Use content clusters.
The content cluster strategy has become a widely used option lately mainly because it helps to rank a greater number of keywords.
Grouping the contents around very specific topics helps to define a web positioning campaign much better and to measure its results based on a structure that presents a central pillar on which articles of between 1,000 and 1,500 words are based approximately on an idea or concrete concept.
The goal of a content cluster is to direct users to a parent post from a structure of internal links found in shorter child articles. If we also add a series of calls to action to this main publication, it will help to reinforce the conversion, thus optimizing the selection of the most appropriate target audience.
This strategy of presenting users with varied content on a specific topic increases the time of interaction with the website and offers data to search engines such as Google that indicate that the publications are well received by users and that, therefore, they deserve to be Featured and driven to the top of search results.
If shorter content is written that call through internal links to a main supporting article, the ranking of the keywords will improve in the search engine ranking and their contents will rise little by little to page 1 of the search engine.
You have to invest in good content.
Until recently, writing for the sake of writing by inserting keywords in a discretionary way worked well and it was not difficult to find true content aberrations in the top positions of search engines.
However, thanks to the continuous learning of the search engines, this has changed substantially and now it is necessary to generate quality content, well structured and elaborated to be able to convince the search engine that the theme that is addressed in each one has really been seriously worked on. of the articles that come to light on the Internet.
There is still some trace of very low-quality content that it positions, but little by little this trend will disappear despite the fact that automation and artificial intelligence are making an appearance in this type of niche website intended to speculate.
The content must provide a good user experience. The search engine has a clear objective: you have to find the most appropriate answer to the questions that users ask in the search form. If the content does not answer these questions then the content will be classified as inappropriate and it will be a more than difficult task to trace not only that article in question but the website in general.
More than 5 million new websites are published on the Internet every day. If with this data you still think that with poor content you can make your way, it is time to reflect.
If, instead, you invest in quality content and users continue to read paragraph after paragraph, what you are transmitting to search engines is that other users who ask for the same thing may also be interested in that content so they will position it every time better.
Results are slow to arrive.
Patience is one of the virtues that must be treasured when we talk about a good SEO strategy since we must bear in mind that it is a long-term investment.
Unlike a search engine advertising campaign, the results of which can be seen almost immediately, SEO takes time. Search engines need to analyze the website well, better understand its objectives and its activity through the content it publishes and draw conclusions from the questions that its website can answer.
For this reason, an SEO strategy must also be continued. You cannot expect to invest for a while and abandon the investment either because it is not having results or because you already have them and you have thought that the time has come to lower your arms and relax. SEO is a continuous job to which you must dedicate resources uninterruptedly since search engines evolve and require constant attention.
Use other platforms for traction.
We have already discussed the sheer number of new websites that appear on the Internet every day. This makes search engines rely on other platforms to not only understand what this new website is doing but also to determine if it is a purely speculative or even criminal website.
And it is that, according to some data thrown by Google, more than 50% of those new websites that appear every day on the Internet belong to undesirable pages related mainly to unlawful activities.
This makes search engines also analyze the social media profiles of these websites to determine globally if it is a legal website that complies with the conditions of the legal use of new technologies.
Therefore, it is recommended that together with SEO, your company relies on other advertising models that help to strengthen its presence in other media capable of proving the legality of your business and generating additional traffic to your website.
So the recommendation is clear: use mailing lists, profiles on social networks and any other area that helps you promote your content as it will be a very positive reinforcement to your positioning on the Internet.
We must remember that search engines must perceive that their content is liked by users and a good way to demonstrate this is by giving it diffusion through advertising campaigns on social networks or email marketing initiatives. Every click that a user makes on the link and visits your website to examine the content will be a small step towards verifying that the content is worthwhile and therefore should be considered by the search engines.
Do you want to appear in the first search results?
In that case, give your users a satisfying experience through well-structured and quality content. SEO is a complex facet of marketing and it is precisely because search engines are constantly evolving to provide better results to users.
Giving answers to users’ questions is the task of search engines and it is the basis on which they classify the content they access daily through their web spiders.
Understanding the rules that govern at all times is the task of the SEO consultant and the specialist who puts all their knowledge and experience in trying to make the search engine prioritize our content over that of the competition.
SEO represents a thankless task because when it seems that everything is under control, a change in the algorithm causes a good part of the strategy to collapse and forces to start over with some areas to return the valuable content to the users. head positions. It should not be abandoned, therefore, and should represent a fixed a necessary investment if we take into account the millions of new web pages that appear daily on the Internet.
Is your SEO strategy failing?
Maybe at MarketinLife, we can help you find the solution.