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Management of the Customer Experience

Consumer habits change with increasing speed and, for this reason, organisations need to look beyond the traditional indicators to achieve a substantial improvement in the quality of customer service and consequently, customer satisfaction.

With the consolidation of the media and the social networks coupled with mass use of the latest mobile devices and digital environments, the management of the consumer experience in a digital world offers great opportunities to reach an optimum level of competitiveness.

MarketinLife helps organisations to better understand consumer behaviour, optimising the whole interaction process with consumers covering the whole relationship cycle from strategic to operational elements.

MarketinLife’s areas of experience in this field are as follows:

  • Comprehensive analysis of customer relations.
  • Customer-orientated strategy.
  • Digital consumers.
  • Customer service.
  • Channel Management.
  • Operational management of unsatisfied customers.
  • Management of the logical evolution of customer behaviour.
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