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The Modern Marketing era is driven by consumers that have more and more experience and expertise in traditional marketing techniques. This situation, added to the fact that consumers are less responsive to uninvited commercial contact and to the fact that they are increasingly making exclusive use of digital channels, has resulted in a difficulty in

The hidden sales cycle

The hidden sales cycle has emerged over the past decade as the world has moved online, and in particular to social media networks. Before, the only way customers and prospects could get information about your products and services was by talking directly to brands and companies. However, and thanks to social media networks, this interaction

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