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You have just written and published new content related to your brand, whether in a blog post, a video, an online manual, a new page on your website, etc. The next logical step is to spread this new content and share it on social networks, in your next email marketing campaign, all to reach the
A brand that can be trusted is priceless. Reaching this stage is not an easy task but if we draw the appropriate steps for each ladder we will be able to build a relationship model that facilitates brand recognition according to our expectations as a company. There are no shortcuts in this purpose. We must
Net Promoter Score is a tool that allows us to measure the loyalty of our clients through recommendations. Thanks to Social Networks, a praise or even a complaint can spread at a high speed and to be able to react and be up to the task as a company in this circumstance is necessary to
The Modern Marketing era is driven by consumers that have more and more experience and expertise in traditional marketing techniques. This situation, added to the fact that consumers are less responsive to uninvited commercial contact and to the fact that they are increasingly making exclusive use of digital channels, has resulted in a difficulty in

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